(Watch my 2024 interview for my former client RealFevr on YouTube by clicking the image)

Hi, I’m Francisca — a copywriter and storyteller with a background that spans brands, digital campaigns, social media, UX writing, and creative writing.

Over the years, I’ve worked across different ventures and industries (Web2 to Web3), helping brands find their voice and connect with audiences in ways that feel authentic.

My journey began in university, where I honed my skills in narrative, philosophy, and history. That foundation taught me how to craft stories that resonate — whether it’s through website copy, newsletters, product launches, or even scripts and dialogue for games and creative written works. Along the way, I’ve also helped manage communities, led a customer support team, and collaborated closely with marketing, design, and commercial partners, experiences that showed me how words shape relationships.

And so I became a Jack of All Trades (Master of a Few).

At the heart of it all, I believe good copy doesn’t just inform, it’s the bridge that connects everyone.